By nature, small businesses lack the same familiarity and popularity that large businesses can already tap into. It may be easy to see this as a disadvantage in a saturated digital world where consumers attention is everything. But the beauty of video content is the the same reasons it works for brands with an established audience, are the very same reasons it can work for finding new audiences. The ability to capture a brand’s ethos in a concise manner through visual storytelling makes for a much more captivating way of building your brand image than other marketing means. There are multiple video approaches a business can take to market themselves, such as doing an explainer and awareness videos, or a testimonial and case studies. All of these types of video allow for target consumers to see who the company is, the products and service they deliver, and the outcomes current or former clients have received. This gives both a new heightened sense of trust and overall understanding to the target consumers. Simply put, video provides a fantastic way to nail a message, in a concise and engaging way. A clear message can be effective for any brand, regardless of established audience and popularity.