Awareness Video helps to develop understanding and elicit empathy.
Awareness Video is great at discussing, explaining, and highlighting important or complex issues.
Beneficial for charities, non-profits, or any companies that have a particular issue or cause at their heart that they want to raise awareness around.
Let people know who you are and what you do. Which issues matter to your organisation? What values do you follow? Is there a message you want to spread? Use the power of video to educate viewers and inspire them to take action – by sharing your content or supporting your work.
If a picture is worth 1000 words, then a minute of video is 1,5000,000.
Some issues, causes and messages are not easy to explain. In a world of short attention spans, people don’t want to read endless paragraphs to take in new information.
This is where video particularly excels – using imagery, text, and music to say a lot, very quickly. All wrapped in the medium with the longest dwell time and highest conversion rate of any marketing tool.
Using different styles such as case studies, explainers or animation results in more fun and engaging content that will engage, educate and connect with viewers.