A CLEAR CALL TO ACTION
Having great content is all well and good, but if your viewers don't know what to do with it, it's pretty useless. That may sound extreme, but in the end if you're not going to nudge potential customers in your direction, they'll just go somewhere else. Telling your audience where to go can go a long way. People like to be told what to do. Once you've got them hooked, give them something to do with it - send them to a specific part of your website, ask them a question. The most successful campaigns will have thought about their call to action right from the beginning, and threaded it through their entire campaign. You should ask yourself two questions when it comes to any piece of content you put out: what do I want my viewers to do with this? and how will they do that?