National Lottery Community Fund
THE PROBLEM
The Big Lottery Fund wanted to better represent their link to The National Lottery and their grant-giving activities to communities across the UK. So in 2019, they underwent a full rebranding exercise. As a result, they became The National Lottery Community Fund.
As part of the brand relaunch, TNLCF commissioned Blueprint Film to create a brand film. This would showcase the values of the Fund for recruitment and internal communication as well as to the general public.
Showing both the scale of the organisation and the benefits their funding has across the UK was important. Therefore, representing the Fund’s regional offices across England, Northern Ireland, Scotland and Wales were also essential.
THE SOLUTION
Our approach involved travelling the length and breadth of the UK to visit the National Lottery Community Fund offices. We interviewed staff and beneficiaries to gain an insight into the working culture of the fund.
Then we also asked the staff the same series of questions in order to create a series of content. In doing this, we strived to provide a real insight into how staff feel empowered and privileged to be part of an organisation tasked with making communities stronger.
The final series of films encompassed office working culture pitched alongside the real-world success stories that have grown from the National Lottery funding they have distributed to communities.
