National Lottery Community Fund
The Big Lottery Fund underwent a full rebranding exercise in 2019 to better represent their link to The National Lottery and their grant-giving activities to communities across the UK.
Now acting as The National Lottery Community Fund, Blueprint Film was commissioned to create a brand film to showcase the values of the Fund for recruitment and internal communication to staff as well as the wider general public as part of the brand relaunch.
Representation of the Fund’s regional offices across England, Northern Ireland, Scotland and Wales was essential to show both the scale of the organisation and the benefits their funding has across the UK.
Our approach involved travelling the length and breadth of the UK to visit the offices of the National Lottery Community Fund, interviewing staff and beneficiaries to gain an insight into the working culture of the fund.
We asked the staff the same series of questions in order to create a series of content providing a real insight into how staff feel empowered and privileged to be part of an organisation tasked with making communities stronger.
The final series of films encompassed office working culture pitched alongside the real-world success stories that have grown from the National Lottery funding they have distributed to communities.