Chesneys Brand Video

Chesneys

Brand Video

The
Brief

London-based Chesneys, known for their luxury fireplaces and wood-burning stoves, were preparing to launch a new product line in an entirely new market: outdoor living.

To introduce their HEAT range, a multifunctional outdoor heater and barbecue - they commissioned a series of lifestyle-led promotional films. The aim was to appeal to a new, design-conscious audience while reinforcing the quality and craftsmanship associated with the Chesneys brand.

The Production

We developed a content strategy built around aspiration, atmosphere, and versatility.

Filming took place in premium outdoor settings designed to reflect the tastes of Chesneys’ target audience. We focused on rich, cinematic visuals to showcase the HEAT range in use, from relaxed family gatherings to elegant garden dining, positioning the product as both a statement piece and a functional essential.

Two hero films were produced, each highlighting a core benefit: heating and cooking. Supporting social edits and cutdowns were also delivered, alongside coverage of Chesneys’ live brand activations with ambassador James Martin at the Chelsea Flower Show.

"Blueprint Film perfectly encapsulated the lifestyle of our customers... We couldn't have asked for a better way to showcase our range around the world."

Chesney Heat

The
Outcome

The films were launched alongside Chesneys' entry into the outdoor lifestyle market and used across digital, retail, and live event platforms.

They helped position HEAT as a standout, multi-seasonal product, blending performance with luxury aesthetics.

By leading with lifestyle, the content played a key role in reaching new customers while staying rooted in the values that define the Chesneys brand.

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