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Product video: 11 great benefits for your business

More than half of marketers invest in some sort of product-related video. Ever wondered how professional product video could benefit your business?

 

Product film showcases a product (or series of products), explaining what it does, who it’s for, and the value it brings to customers. Our team has several years’ experience as a product video maker for a range of companies. So we understand the potential of product film.

 

Without further ado, here are 11 benefits product videos can bring to your business.

1. Consumers seek out product videos

To attract and retain consumer’s interest in your product, you should give them content that matches their wants and needs. And consumers want to watch product videos. According to Google, nearly 50% of internet users look for videos related to a product (or service) before visiting a store. Why? Well, product-related video content is helpful to consumers. Animoto’s survey found that 93% of consumers said videos are helpful when purchasing a product.

2. USE VIDEO TO TELL THE STORY OF YOUR PRODUCT

Still from Overmantels Mirrors product film

Stories leave a mark. Is there a story behind how you came up with your product/business? How does your product get made? What are your customers’ experiences with your product? Any of these questions can be turned into an engaging and insightful product video.

3. Product video drives traffic to your product pages

Adding video to your product pages will help your products to get seen and rank higher on Google and other SERPs (search engine results pages).

 

Research reveals that video content can drive a 157% increase in organic traffic from SERPs. Including video on a page also increases the time users spend on that page – by as much as 88%. This is great for two reasons. Firstly, increased dwell time is known to help SEO. Secondly, the more time potential customers spend on your product pages, the more likely they are to consider buying your product!

 

This will benefit not only the individual web pages but also the domain authority of your entire website – whether it’s one you built yourself, or one built using a platform like WooCommerce, Shopify or Magento.

4. BOOST YOUR PRODUCT LISTINGS ON ECOMMERCE MARKETPLACES

Video doesn’t just boost product listings on your own website. Do you sell your products on e-commerce sites like Amazon, eBay and Etsy? One way to compete with other product listings on marketplace websites is to upload a video to your listing.

 

Video Is supported by most major e-commerce sites. Yet many marketplace sellers neglect to include videos on their listings. So this is a surefire way to stand out from the competition.

5. Promote what your product does well

still from Felcana promo product video with graphics showing benefits

We’ve discussed this before, but it bears repeating: video is the most efficient and engaging way to convey information.

 

Perhaps you’re introducing a brand new product as part of a Kickstarter crowdfunding campaign. Or you want to explain what makes your product different and/or better than similar products on the market. Use video to explain what your product is, how it works and what benefits it can bring to your target audience.

 

For example, watch Felcana’s Seedrs campaign video – produced by Blueprint Film.

6. HIGHLIGHT your product's best angles

People like to get the feel of a product before they buy it.

 

The next best thing to seeing a product in person is to see it on video. Especially important if you have a limited number of physical stores or if you solely operate online. Give viewers a detailed look at your product with perfect lighting, quality close-ups and 360-degree views.

still from Chesneys product video featuring outdoor heater

7. Visualise your product in use

Want potential customers to picture themselves enjoying your product?

 

Product films allow you to show not only how to use your product, but also why your product is desirable. Provide potential customers with easy-to-follow product demonstration videos. Or use lifestyle video to inspire viewers to imagine their lives with your product.

 

Once people have a positive image of how they can use your product, they’ll feel encouraged to make a purchase.

8. Professional video content builds trust in the quality of your products

High-end products deserve high-end video.

 

What’s the point of having an amazing product, only to undersell it with a shoddy, cheap-looking video? By going to the effort of providing a high-quality video, you’re letting viewers know that you feel confident in your product. And the data proves it. 52% of marketers say that video helps them to build trust with potential customers.

9. Product videos - not just for products?

Hear me out. The principles of product films can be applied to businesses without ‘traditional’ products to anything you want to sell to customers. For instance, does your business work in the property sector? Treat your properties like products and use video to display their best features. The same applies to a range of sectors – tourism, software and technology, legal and financial services, and more.

10. great content for marketing campaigns

Remember the statistic we mentioned at the start? There is a reason so many marketers go for product-related videos.

 

Product video ads make for effective marketing campaigns – whatever your medium of choice. Focused on social media marketing? Across social media platforms, video content consistently gets higher rates of engagement. What if you use email campaigns to market your product? Including video in your emails can increase your open rate by 19% and your click rate by 65%.

11. Product films influence buying decisions

Most importantly, video content is an excellent salesperson. 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video, according to Wyzowl’s 2021 report. A separate report shows that 71% of customers have purchased a product/service from watching a brand’s video on social media. Want to boost your product sales? Give video a try.

Blueprint Film has several years of experience in producing product films for different companies. If you want a professional video to promote your product or service, chat with us today!

 

Enjoyed this article? Check out these:

7 Ways You Can Benefit From An Explainer Video. [5 min read]

10 Ways Animated Video Turbo-Charges Your Marketing. [4 min read]

 

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Gemma Laws

Gemma recently joined the Blueprint Film team as our marketing coordinator. She takes care of our social media, email marketing and advertising campaigns. Her strengths lie in following trends, conducting research and writing compelling copy.

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