Ever wondered how an explainer video could benefit your business or organisation? Explainer videos are online marketing videos that help explain a company’s product or service. And they’re popular. 47% of marketers use explainer videos, making them one of the most popular types of marketing video (source: Biteable).
The Blueprint Film team has heard first-hand from our clients about how explainer videos engage, connect with and convert potential customers. So is it time you invested in an explainer video? Here are 7 ways you can benefit from having your own explainer video.
1. explainer videos benefit every sector
You may be wondering if an explainer video would benefit your specific business. Sure, certain businesses may seem like a more obvious fit for explainer videos than others. For instance, many technology companies post explainer videos to help users make sense of new software. Charities often use video as a way to raise awareness around an issue or cause.
But we’ve seen various across different sectors benefit from commissioning an explainer video. There’s a good chance at least one aspect of what you do can be turned into an engaging explainer video. Whether it’s explaining your company’s values or breaking down your process for curious consumers. Some examples can be found in our Awareness + Explainers showreel below:
2. EXPLAIN CONCEPTS QUICKLY & CLEARLY
Explainer videos are great for explaining complex concepts, projects and services. That sounds obvious enough. But what makes video such a particularly powerful medium of explanation?
With video, you combine the power of imagery, text and audio. This combination allows you to share a lot of information very quickly. In other words, it’s the best way to ensure your audience understands your product, service or message.
Of course, the more your audience understands your product or service, the easier it will be for them to assess it and make a decision. If people feel like it’s taking too long to get to the information they want, they will go elsewhere.
“Business decision makers LOVE online video because it gives them the most amount of information in the shortest amount of time.”
If you’re not currently using explainer videos, chances are you’re relying on text-based content to do the work. On the internet, attention spans are low. Connecting and engaging with any lengthy and technical copy is a challenge.
New research continues to show that video content is more engaging than text. According to Invisia, viewers retain 95% of a message when they watch it in a video – compared to 10% when reading it in text.
In another recent study, Wyzowl asked audiences how they’d most like to learn about a product or service. 69% said they would prefer to watch a short video. This compares to 18% who would rather read a text-based article.
4. sell your features & benefits
For the last few points, I’ve focused on what audiences like about explainer videos. But explainer videos are also amazing at selling the features and benefits of your company, product or service.
A good explainer video responds to common pain points for your audience. It allows you to explain how specific features solve the specific problems your potential customers are experiencing. Using great visuals, demonstrations and statistics, an explainer video can highlight how potential customers can benefit from picking you, and thus convert them.
5. convey your brand identity
As well as building an understanding of your product/service, explainer videos provide an opportunity for you to show your company’s personality, identity and core values. Animated explainers are great at this. You can pick an art style that matches your brand personality – minimalistic, bold, hand-drawn, etc.
But animation is not the only way to do this. Many explainer videos add graphics over live-action footage to insert branding – with logo placement, fonts, frames and colour palettes.
6. explainer videos are easy to update
What if you create an explainer video and then need to update it? Maybe there’s a change to your product’s design. Or you are introducing a new service. Fortunately, making changes to your explainer video content after it has been produced can be easy. Again, animation and motion graphics are particularly good for this.
7. share your video anywhere
A great explainer video will benefit any platform you share it on. Host it on your website in a place that is easy for potential customers to find. Having an explainer video on your website can help keep your visitors stay longer on your site. In turn, this benefits SEO, as many search engines consider on-page dwell time when it comes to ranking. Where else can you share your explainer video?
Video-sharing websites like Youtube and Vimeo are great places to post your explainer video. Youtube and Vimeo links can be embedded into different platforms, such as email.
Also, share and promote your video across your social pages. It’s an easy way to raise awareness of your company and what you do.
Blueprint Film has several years of experience in producing explainer & awareness films for different companies. If you want a professional explainer video to benefit your brand, product or service, chat with us today!
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Gemma recently joined the Blueprint Film team as our marketing coordinator. She takes care of our social media, email marketing and advertising campaigns. Her strengths lie in following trends, conducting research and writing compelling copy.