Promotional Product Film and Lifestyle videos focus on the emotion of using a product or service, Creating desire.
Who are the people using the product? how do they feel? heightened by location and music, This becomes a powerful conversion tool.
Over 70% of people watch a promotional product film before making a purchase.
These can be anything from showing how the product was designed – showing the skill, passion and detail involved – to films showing handmade crafting of products by artisans.
It can explain what the product is and does, what problem it solves. It can simply show how to use the product. They all help convert an interested customer, into a paying one.