taxi for email
THE PROBLEM
Taxi for Email wanted to radically reduce the time their sales and support staff spent each day on calls to potential customers. So they sought another way to explain how their email design and management software could benefit businesses.
They highlighted 2 of their biggest existing customers. Both were using the software to improve their email workflow. They then wanted us to use their stories to sell the product to new customers through producing a promotional film.
THE SOLUTION
We filmed testimonial interviews with the two clients. Initially, we intended to take a few key messages that the sales team at Taxi wanted to communicate further and frame them through the clients’ narratives.
But during the interviews, it became clear that the customers felt the software had transformed their working practice in an unexpected way. The testimonials brought to life benefits the sales team hadn’t realised. Therefore, we were able to take these aspects further and deliver a film that became a much deeper and genuine sales tool than was ever planned.
Being able to adapt the video during production and edit accordingly allowed us to produce content that went beyond the initial brief. As a result, we delivered an even more effective sales asset to the client.
