KTB Architecture

Project

Spotlight

Creating a brand film to profile company ethos in the midst of a rebrand

Client:

KTB Architecture

Project Deliverables:

The Brief

Website relaunch and rebranding exercise

KTB Architecture commissioned a brand film to profile their company ethos as part of a website relaunch and rebranding exercise. They wanted to show their studio working practice, meetings with clients, design, modelling, and their finished construction projects. The brief was to give potential clients a better understanding of who KTB are and the personal approach they take to their clients.

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The Plan

Gather great shots for promotion of the organisation

We spent a day at KTB’s Bermondsey studio in order to understand both the staff and their work alongside the filming of the content. By embedding ourselves in the company this way, we felt part of the process from a client perspective. As a result, we better understand their approach and ethos. This then enabled us to deliver a more effective and honest promotion of their organisation.

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"Blueprint Film perfectly encapsulated the lifestyle of our customers... We couldn't have asked for a better way to showcase our range around the world."

KTB Architecture

The Conclusion

Creative motion graphics

The final film uses motion graphics to add context to the film and deliver its key messages, as reflected across their website and branding. The content was also cut into shorter social media content, banners and stills for use across the website and other printed marketing materials.

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