Video adds legitimacy and builds trust, vital when you want viewers to care, or even take action, such as make cash donations.
Not only is it more impactful, but it also has far bigger reach; it can be used for internal comms, marketing, screened at events, shared on social – the potential to introduce your charity to a bigger audience is massive.
We recently made a film for Elenor Hospice – a end of year Memorial video, this is usually done in person, but due to COVID they made a film and released it live; the video reached far more people, is now legacy content for them, and also helped them received a substantial amount more donations than typical. Online videos will now be part of their fundraising moving forward.