felcana seedrs campaign
Felcana is a fast-growing technology provider in the pet market. Their range of tracking devices and software allow owners to monitor their pets’ behaviour to predict possible medical conditions and signpost better pet health care.
As part of their crowdfunding campaign on Seedrs, they wanted to update investors on their product roadmap, market potential and confirmed partners.
The audience for the film would be supporters ready to invest significant sums of money in the company so clarity of information and simple delivery of key stats was of paramount importance.
The key deliverable for this content from our view was ensuring that we instilled confidence from the viewer in the company and specifically the people behind the company.
To achieve this, we ensured a relaxed approach to the interviews, showing them interacting with pets and working around their office.
The scripting was refined to be conversational and not overly ‘pitchy’ to again imbue a confidence and assured nature to the customer.
Finally, infographics were used to allow key information and investment data to be communicated efficiently and explicitly to the potential investors.