Staff onboarding, company updates, brand re-inforcement, presentations, pitches, webinars – can all be turned into video content to engage and inform.
Don’t overwhelm with emails, reports, meetings and presentations. Use video to communicate more quickly, and more clearly, saving you, your staff and your audience more time.
Video is more creative, allowing you to bring life and energy to typically dry content – combining graphics, animation, music and editing, you can take your communications to the next level.
People are more likely to retain 95% of a message when they watch a video Source
Video is great for many reasons. The most important ones for Corporate Communications are that viewers will retain information better, video helps connect audiences to the brand, and specifically, high-quality video adds rigour and professionalism to the messaging.
On top of this – it lasts. You can re-use and re-share the content, and redevelop it into social or ad content – providing more materials for other marketing campaigns. This gives you an opportunity to have incredible reach within your company, and also for your public/clients.