With the coronavirus crisis forcing businesses to work remotely the world over, one of the many industries affected is ours: video production. Naturally, many elements of traditional production don’t align with the needs of a lockdown. Crews can’t operate together, projects need to be planned remotely, any acting talent can’t work on-set and so on. It’s an undeniably difficult time for creatives, and marketers are being forced to get creative with their ads. And when you consider the increase in online audiences, the need for strong marketing hasn’t dwindled. This can often feel like a push and pull between creative needs and practical limitations.
Today, Instead of dwelling on the difficulties, we wanted to take a look at some of the brands and companies that have been successfully getting creative with current limitations. Here are 5 of our favourite lockdown ads, created during the Covid-19 crisis.