Another casualty of the ongoing crisis are meetings or networking events. These could be B2B meetings or broader networking events, where you may be pitching or presenting to others. Video content is a fantastic solution for taking these events online.

Pitch videos are already a brilliant way of presenting information in a concise and more engaging manner. Leading any meeting with a short video presentation will quickly make sure everyone is on the same page. As many businesses are now working remotely, these are also much easier to send to potential clients.

The same applies to presentations. Digitising your presentations in video format, not only provides a more engaging and informative experience for the audience, it opens up options to reach a bigger audience.you can reach viewers through a host of different channels. There’s no reason why you can’t incorporate elements in your online marketing strategy elsewhere. You could upload to sites like Youtube, or directly to social channels. Bitesize edits can also work well in email campaigns, or even on your own website or blog.

The list will differ depending on the content. But, the point still stands: cancelling in-person meetings or presentations doesn’t mean the conversation needs to stop as well.