Moving away from general online marketing, one of the casualties from this crisis are meetings or networking events. These could be B2B meetings where you might be hoping to pitch ideas to a client. Or, they could be broader networking events where you may be presenting to an audience. Video content is a fantastic solution for taking these events online.
Pitch videos are already a brilliant way of presenting information in a concise and infinitely more engaging manner. Leading any meeting with a short video presentation will quickly make sure everyone is on the same page before leading into discussion. But these are also re-usable and customisable, so you don’t have to worry about starting from scratch every time. This is also a great way of making sure you aren’t missing out any vital bits of information. As many businesses are now working remotely, these are also much easier to send to potential clients.
The same points apply to presentations, too. Digitising your presentations in video format, not only provides a more engaging and informative experience for the audience, it opens up options to reach a bigger audience.
Once your presentation is in video form, it can reach viewers through a host of different channels. There’s no reason why you can’t incorporate elements in your online marketing strategy.