Taking things online with video marketing

Given the uncertainty around the current global pandemic causing disruption across various industries, we want to offer some tips and guidance on how online video marketing can help businesses in these unsettling times. 


With businesses across the country sending employees home to work remotely, and various event cancellations on the horizon too, it has never been more important to maintain communication with strong online marketing. With that in mind, here are some ways in which businesses can stay connected, and how video can help maximise these channels’ full potential.


Social media is the essential tool for businesses to utilise right now.


We’ve already seen social media engagement jump by around 20% on platforms like Instagram (CampaignLive). With more people engaging in an already saturated market, it is essential to stay on top of the noise. Now more than ever, companies should be thinking about how to make their online marketing content shine.


Luckily there are some great tools available. You could use live streaming functionalities to communicate with your audience. These are great for events, product launches, and behind the scenes looks. 

Stories are the perfect way to post on-the-fly content to your audience. Or you could use social platforms to lead viewers to longer, informational content elsewhere. There’s never been a better time to get playful with content, and a lot of these tools are already built into most apps. Have a think about how you might be able to give viewers a different look into your business.


For a more detailed look at some social media tips, click here


Emails are yet another essential tool in keeping your user base in the loop.


It goes without saying that more people working from home means more people turning to their inboxes for information and updates. Having a strategy for consistent email communications is key. But similarly, you need to think about how to maximise engagement.


GIFs are a perfect way to add attention-grabbing visuals to any email. Think about how you might be able to re-purpose any existing video content you have into GIFs. You could also pull out key parts of the email body in graphical, text-based Gifs.


Once you’ve thought about what content you’d like to use in GIF form, you then need to think about where and how you’re using them. Try and header your email with something visually engaging to hook the reader immediately. You can also break up an email, or visualise something you may be explaining in the body.


Try not to oversaturate your email, however. There is such a thing as too much GIF action (as much as we wish there wasn’t).


Another casualty of the ongoing crisis are meetings and networking events. These could be B2B meetings or broader networking events, where you may be pitching or presenting to others. Video content is a fantastic solution for taking these events online.


Pitch videos are already a brilliant way of presenting information in a concise and more engaging manner. Leading any meeting with a short video presentation will quickly make sure everyone is on the same page. As many businesses are now working remotely, these are also much easier to send to potential clients.


The same applies to presentations. Digitising your presentations in a video format not only provides a more engaging and informative experience for the audience but also opens up options to reach a bigger audience. You can reach viewers through a host of different channels.

Pitch videos are great for concise messaging, and can be sent/viewed remotely.
Video presentations can engage and reach new audiences online.

There’s no reason why you can’t incorporate pitch and presentation videos in your online marketing strategy elsewhere. You could upload to sites like Youtube, or directly to social channels. Bitesize edits can also work well in email campaigns, or even on your own website or blog.


The list will differ depending on the content. But, the point still stands: cancelling in-person meetings or presentations doesn’t mean the conversation needs to stop as well.


Hopefully, by now, the need to maintain communication online has become increasingly apparent. Our final bit of advice is not necessarily for a specific platform or tool, but instead, it’s about video’s general ability to communicate information in a concise and engaging manner.


Whether it’s through GIFs on emails, videos on social feeds, ads across the web or video presentations; turning text into animated typography is one of the easiest and most effective ways of getting more eyes on your message. If you’ve got a message to say during all of this, think about how you might be able to turn that into engaging visual video content.


We’ve created a lot of graphics-based work for clients over the years. You can check out a taster over on our explainer video page, but of course, if you want any further advice on how video can help your business, please get in touch!


We’ll be posting more advice on the blog over the coming weeks, and as usual, the best place to stay up to date with us is through our social channels. We’re on Facebook, Instagram, Twitter and even LinkedIn – so why not give us a follow!