While it’s true that shorter, clearer messaging can be more effective on social, that doesn’t mean you can’t get inventive with longer pieces of content. Platforms like IGTV and Facebook’s built in in video platform, make for great places to inform and engage audiences. Similarly to live features, we’ve seen some great weekly shows uploaded to different platforms natively. On platforms like Instagram, you can automatically post a trimmed version to your feed too. Which is a great way to keep content going on your feed, whilst offering longer content for those that might be interested.