Every business wants to succeed with great video marketing but even with the highest quality video content, it is sometimes hard to obtain a high number of views and hits on a video. Here are some top tips to help you get the exposure that you want.
The best tip for great video marketing is getting your content onto YouTube. It is the second largest search engine which means lots of users flock to the site in search of content to view. It is estimated around 1 billion users visit YouTube each month! If your business is not on the site yet, it is quick and easy to create an account and start uploading content!
Creating compelling content is another important tip to consider. If you are noticing that your videos are not getting the attention you expected, you may need to rethink what you are putting into them. Audiences change frequently and it is important to keep up to date with the latest trends. A good way to gain hits, is producing content which a niche audience will find interesting. This type of audience are more likely to return and will increase your organic social media reach.
After you have created your video, it is time to think about how you are going to optimise the content which will lead to more viewers visiting the page. Using high ranking SEO terms will lead to your video being shown first in result pages, which will lead to an increased click rate. With Google owning YouTube, the search result pages have started to include more video results than ever before!
Sharing your video content on all social media pages and blogs will also lead to a high number of views and hits. The more shares a video has, the more people will view it and it also has the chance of going viral across social media platforms. If a video is shared amongst many different social media sites, search engines will class the video content as more powerful which will lead to an improved search engine ranking.
Not a lot of businesses are familiar with adding a transcript to YouTube videos but adding them in can have a big effect on how successful your content is. Using SEO terms in the transcript will enable your video to stand out in search engine results, this is a simple and easy method for video marketing success!
YouTube is the biggest video website and the second largest search engine, so it is clear that your video content should be there but it is important to include your videos on other websites too for maximum exposure! Using websites like DailyMotion and Vimeo will also help with gaining more views and hits, and succeeding with great video marketing. Actively sharing and continuing to adapt to changing audiences and trends will help you achieve the marketing success your business is after!
If you are still unsure about how to use video marketing or haven’t considered it for your business until now, we can discuss ideas and create video content that will give you the success you are after! Contact details are available on our website.