The rise of video marketing has meant that more and more marketers are determined to have the best campaign out there. Video marketing campaigns are different to the standard text campaign and have proven to have more success. Here are the top video marketing statistics to show you how successful it can be!
A staggering 50% of users look for video content on a business website before making a purchase or visiting a store. Consumers find a business more trustworthy if they include video on their website compared to those websites who don’t.
For businesses where the main goal and target is to increase product sales, 80% of shoppers rely on product review or demonstration videos to help decide whether to purchase a product or not. Online shoppers are 1.8 times more likely to purchase a product after watching related video content.
It is important to get the length of a video correct for the maximum results from your marketing campaign. Videos under 60 seconds have proven to be more successful than those over a minute, getting the key information in the first 30 seconds can mean that consumers are less likely to get bored and switch off.
Ensuring your content is mobile ready can have a drastic impact on the performance of your video marketing. Research done by Ooyala shows that more than 50% of videos are viewed on a mobile device, this means if your content is not mobile ready there is a high chance you’re not getting the maximum exposure.
With the rise of social media presence and popular ‘YouTubers,’ research done by Google has shown that more than half of 18-32-year-old subscribers will stop what they are doing and watch the latest video from their favourite YouTube channel. The research also showed that 6 in 10 YouTube subscribers would purchase a product if it was recommended in their favourite creators video, this has a higher impact compared to TV or film stars.
Every year video marketing becomes more popular and stronger than the previous year, by 2019 it is estimated that over 80% of internet traffic will be video! With this statistic in mind if you haven’t included video in your marketing strategy yet it is very easy to get started.
Mobile devices have made it extremely easy to produce content on the go and in a short amount of time, of course if you have the budget for professional video content to be created, it can have a better result than if you did it yourself.
If you need more help and advice about great video marketing, you can contact us at firstname.lastname@example.org or on 020 33 711060.