There are many positives of having a strong marketing strategy for your business which can have a big impact on performance and reaching target consumers – here are the top benefits for why you should use video marketing for maximum results!
Video can boost conversion rates – Many people can overlook the use of video but it should be seen as an investment! A study done by HubSpot shows that conversion rates can be increased by 80% if video is included on a website landing page. Including powerful visual media and a compelling presenter in a video can persuade viewers to make a purchase, this strategy creates higher product sales compared to standard text marketing.
Video can jazz up your email marketing campaigns – It can be a hard task to get responses or even getting people to open your email can be difficult but by including the word ‘video’ in the subject line, it can increase open rates and decrease unsubscribe rates. It is easier to watch a video with all the vital and important information instead of having to read lots of text, by including video in your email marketing there will be a 200-300% increase in click-through rate which is a staggering statistic! This method is extremely successful for demonstration or product videos – even expressing an opinion is much easier through video compared to text!
Increase in search engine results – Search engines are programmed to look for content that has the most viewer engagement – using video is a great way of doing that. One great tip is uploading your video content onto YouTube which is the second largest search engine after Google. Conveniently YouTube is owned by Google so by including content on there it can increase search engine results. Another great way to be discovered and promote your business is by posting and sharing video content on social media!
Build trust using video – It can be difficult to get your brand message or business personality through text but by introducing video into your marketing strategy you are able to connect with your viewers more and earn their trust. Creating product videos can be helpful to consumers and can persuade buyers into purchasing the product. The more videos that are available for consumers to view, you are enabling them to educate themselves about your services and products which will allow them to trust you more – trust leads to an increase in sales.
More social shares – Everyone wants to go viral and share their business with millions across the world, the easiest way to do this is by using video, especially on mobile social platforms! A staggering 92% of mobile video consumers share videos with each other, this is great for marketers as other people are sharing their content for them. Different platforms have different types of audience so you can really experiment with video content and show off your business personality.
Video marketing is becoming increasingly more and more popular as the number one way of connecting with consumers and target audience – using your imagination and good video content could be what your business is waiting for! If you are interested in creating video content for your business or need more advice about video marketing, you can contact us at firstname.lastname@example.org or on 020 33 711060.