Over the last decade, technology has advanced more than ever before! The way we want to communicate with each other as well as how we digest new information is completely different now. This has also meant marketing strategies have had to adapt to new technologies in order to keep up with consumers. There are minimum boundaries in the virtual world when people are interacting with content and video content is quickly emerging as the best marketing technique to get maximum results! It is cheap, accessible to nearly everyone and if done correctly, it can have the biggest interaction and responses from target audiences.
A great platform to post your video content is on Facebook, the social media giant has millions of users across the world and a good way of reaching a large audience. Facebook have also launched Facebook Spaces which allows users to discover and interact with other users in a virtual reality world. Consumers who view video content through a VR headset are more likely to watch all the way through compared to a standard video.
Facebook allows futuristic methods of posting and sharing posts, 3D video posts are a new and extremely interactive way of marketing a product or a brand. The ability to view the product which is featured in the 3D video allows consumers to view it up close and in detail without having to leave the comfort of their home.
The option to create advertising and marketing campaigns through a 3D virtual reality platform is enabling marketers to reach their target consumers in a more interactive way than ever before! The user becomes an active part of the campaign which will lead to higher interaction and engagement. A one minute video is worth 1.8 million words so making sure to include the most effective content in your video is very important.
A good tip for maximising the responses you get from your video marketing is to post the content on multiple platforms, and if you have content that a lot of people will love then you should see a high number of shares and likes on each post. One other reason why video is the future of content marketing is the rebirth of corporate video. Video is a great way of building trust in the brand or product but the most important part is that it tells a story – videos that tell a story are more likely to keep the consumer interested and engaged.
Based on consumer trends, people are more likely to purchase a product or service that has been recommended by someone similar to them or someone they admire. The rise of influencer marketing has risen in the past two years with more and more product placement marketing in popular YouTube videos or during online influencers video blogs. Using this simple tip in your content marketing could give you the boost you are looking for!
Whatever way you decide to have your video content, whether it is a minute long or even 5 minutes long, based on reality or fiction, animated or real life, you will find people are more prone to interacting with visual information rather than text! It is clear that video marketing is the future of content marketing. With video content at its peak, and more engaging than other mediums it is the best way to boost your marketing strategy! If you need help with creating the perfect video for your business, you can contact us at firstname.lastname@example.org or on 020 33 711060.