After months of excitement and anticipation, Facebook have finally launched their ‘Watch’ tab. They launched the feature to encourage more people to use their service as a place where they can watch their favourite video content and TV shows. The new ‘Watch’ tab will be replacing the standard video tab and users will be able to watch both live and pre-recorded content.

Introducing Watch

Posted by Facebook on Wednesday, 9 August 2017


Marketers can make the most of the expanding platforms which will soon be available, new video and TV platforms which will compete against Facebook Watch are YouTube TV and Tumblr Cabana. All these services will allow users to watch videos and TV without a traditional TV set! To make the most of the new audience flocking to the site, Facebook is allowing 10-15 second ad clips in between videos, this will be an ideal way for businesses to engage with their target consumers.

Facebook will also be launching a collection of new TV series on their ‘Watch’ tab, these will include scripted and reality TV shows. Here is a list of some of the TV shows that will be available:

  • Tastemade’s Kitchen Little
  • Major League Baseball
  • Major League Baseball “12:25 Live”
  • Mike Rowe
  • Nas Daily
  • National Geographic’s “We’re Wired that Way:”
  • NASA’s “Science @ NASA”

These are just a few examples of TV shows that will be available, Facebook are encouraging creators to get in contact if they want to be included on the new platform. The social media giant are hoping they will have a huge selection of shows for users to choose from when they officially launch the TV series option. When users open the ‘Watch’ tab they will be able to browse different categories of videos or alternatively if they have a watch list, they will be alerted whenever a new episode is uploaded.

Certain publishers will allow ad breaks during their show, this will be an ideal marketing slot as the viewers are more likely to watch through the whole ad as they are interested in the content that will be played after it. Other ways that marketers could make the most of the new Facebook Watch is by using product placement within the shows or videos, this is a very popular and subtle way of advertising products.

The big benefit of Facebook Watch is that it is allowing users to be able to stay connected and up to date using any device, all they need is the Facebook app or website to access the platform. This will be ideal for those who are away from a laptop or computer.

With the launch of this new platform, Facebook are trying to enforce deliberate video consumption. They want to become a site where people visit on purpose to watch their favourite videos or TV shows, with the introduction of the ‘Watch’ tab,  they can try and accomplish to take over the majority of the internet by offering multiple services in one place. Facebook Watch is only available in the US at the moment but it is set to be released internationally soon!