This week our Project Blog focuses on an exciting project from a few weeks ago. We were commissioned by Lincoln BIG to create a variety of videos to help promote the first edition of Lincoln Fashion Week (and fashion weeks for years to come)!

As you’d expect from a fashion show, the event was very glamorous — guests were greeted with glasses of bubbly on arrival and the show took place in the grand location of St Swithens Church. It’s been a great event to be a part of, and one that
has included engagement with a range of name-brands that were featured in the show, like Next and Debenhams. We even managed to snag free goody bags at the end!

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The event itself took place from 16th – 21st May 2015, and included catwalk shows in Waterside shopping centre throughout the week, a range of pop-up stalls, great exclusive discounts and competitions and the big finale event; a evening catwalk show featuring a variety of fashion styles, with looks and clothing provided by some of the best high street brands in the city. We were invited to shoot the finale event, and to create a total of nine videos using the footage we shot.

In order to make nine videos, it was important to ensure we got a good range of coverage during the event. We used a multi camera set up, with a fixed camera capturing a master wide of the catwalk, and Mikaela and Dave using steadicam’s to capture everything else.

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From our footage, there were seven short, 30- second thematic videos to create. Each one captured a different style that was on show during the event (festival fashion, wedding party, activewear etc). Each short video needed to feature a range of looks and brands, as well as capturing the atmosphere of the show. These were for use across social media.

We also created one consumer-lead video, designed to publicise fashion week, and to market future fashion weeks in Lincoln. It was important to highlight the range of brands and showcase the diversity of the show. This was a fun video to edit, capturing all the fun and the glamour of the event using catchy music and quick-paced cutting.

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Finally we created a business lead video, designed to encourage businesses to engage with the festival next year. This video included more graphic work, explaining how businesses can benefit from involvement with the events in an eye-catching way. However it was important to make sure the video was still cohesive with the existing branding; we wanted to show a consistent tone in the way we showcased the event.

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