Overmantels have been handcrafting mirrors for over 30 years and wanted to highlight the bespoke nature of their products through the production of a brand film. It was essential that the message of products being handcrafted by dedicated artisans in England was front and centre of the production.
The company has also diversified into technology with the incorporation of TV’s into their mirrors so they wanted to highlight the mix of historic craft with modern technology which sets their products aside from the commotion in the market.
We produced a promotional brand film that not only looked at the products themselves but also took a look at the people behind the products. Their business has grown on the back of their personal approach to customers and creating the finest products possible. Our production featured many of the key people in the business from the designers to the craftsmen and showroom staff; grounding the film with the same emotional connection to the products that customers will experience when purchasing a product from the company.