Kent environmental strategy

THE PROBLEM

The Kent Environmental Strategy Awards commissioned 6 films to celebrate and promote businesses in the county who have successfully placed the environment at the heart of their business or charity in order to bring social, economic and health benefits to users. 

The audience for the films would be local businesses and authorities as part of the annual awards ceremony, with additional public films made available on the Kent county Council website and at Explore Kent. Social media edits of the film were also requested as part of the public campaign for use on KCC channels and those of the organisations themselves. 

THE SOLUTION

The brief stated that no undue presence be given too any of the films, so a structure was devised allowing each film to fit within a visual and narrative framework whilst still allowing for creative flexibility to enable individual projects to have a distinct identity in line with their work. This approach gave us a freedom during the production to get to the heart of the story, in what were ofter high emotion environments where allowing participants to speak naturally about their subject yielded beautiful moments that drove the content.