Dovetail Games approached us in March 2022 looking for help bringing to life various launch materials that would create the basis of their months-long marketing campaign for the launch of the then-un-announced new edition of their popular train simulator series.
The brief was simple: the game needs announcing, and the core features need explaining.
They had planned 4 key pieces of video content to release for players leading up to the game’s launch in Septermber: a Longer, in-depth keynote announce video; and 3 shorter developer-diary films, each highlighting one of the games key selling points.
“These guys are awesome. They have been meticulous in producing the right content for the message we wanted to give”
Victoria Armstrong, Dovetail Games
We separated the content out into two parts: the keynote and the vlogs.
We would shoot all the content needed in one go in an initial two day shoot at the Dovetail Games office.