Saving Time and Money With Video

With the rise of social media and sites like YouTube, video has been growing into one of the biggest and most important forms of media for business executives. Companies have been finding ways that video helps them save both time and money. This is largely due to a couple of factors.

People Like Video

In todays digital world, people have become accustomed to receiving their information through visuals as opposed to through text. For this reason video has become the number one communication tool in recent years on the internet. If a potential customer visits your website and only sees text, they will click away. Having videos on the front page will allow the viewer to find out about your business in a more effective and enjoyable way. This allows for a more engaging experience where they get the important information in a simpler way. It has been found that 80% of people will be willing to watch a video compared to just 20% being willing to read the same information. This will allow to save time by reaching a wider audience in a much shorter period of time. This also saves money by allowing for fewer advertising campaigns to reach the same or even a larger audience.

Video's More Efficient

While video allows for a wider reach, it can also be effective for companies to save time on certain tasks. One of these is training or introducing new employees. It is time consuming for someone to take time out of their day every time this needs to be accomplished. Through a video teaching the same information can take a fraction of the time. By playing a training video saying the same thing, you can save the time that would be spent teaching the same information in person multiple times and use it more effectively. Another way that videos can save time is by being reusable. One example of this is training videos for new employees. By showing trainees a video every time instead of in person you will be able to work during this time instead.Through video, businesses everywhere have been able to save both time and money by switching to video instead of alternative methods of giving information. If you are looking for a more effective method of giving information, video is the way to go.Remember to follow us onFacebookandTwitterto stay up to date on our current projects. You can also find the rest of our blogshere.