5 video types for environmental and renewable energy companies
In recent years, the environmental and renewable energy industries have come into full bloom. But competition and complex subject matter are making it challenging for brands to get their message across effectively. So how can environmental and renewable energy companies connect with audiences and stand out from competitors?
We’ve produced videos for several clients linked to this sector, including JPS Energy, Paramount Timber, Kent Environmental Strategy and Bloomfield Sustainable Solutions. Scroll down to learn why environmental and renewable energy companies should invest in video content. Then read about the 5 video types that work best for environmental and renewables video marketing.
(More of a visual learner? Check out our environmental & renewables showreel for a look at the videos we have produced for brands in this sector…)
why should environmental companies invest in video marketing?
types of videos for environmental & renewable energy companies
1. environmental & renewables explainer video
The technology and processes involved in this sector can be challenging to understand, especially for the general public. So how can you get people to understand your solution without overwhelming or boring them? Convincing someone to read pages of dense text likely won’t work.
Instead, deliver important information to your audience in an engaging and easy-to-digest format. Explainer videos do this best.
Take a look at the animated explainer video we made for sustainable construction company Paramount Timber. Paramount’s objective was to explain their process and the environmental benefits in an engaging way. We used a wood burn look for a more unique, realistic feel compared to usual cartoon-style animation. Learn more by reading our Paramount Timber case study.
2. environmental & renewables brand video
More and more people are waking up to climate change and the need for sustainable solutions. As a result, many companies are trying to brand themselves as sustainable. So how can your company authentically stand out from the competition?
Brand film is not just about meeting people’s expectations and perceptions of your brand. It is about shaping those expectations and perceptions. You can use it to tell your brand’s story, share your mission and values, and build loyalty and trust towards your company.
We love this brand film by sustainable energy company Orsted. It combines a powerful scripted monologue, visuals and music to powerfully deliver the brand message.
3. environmental case study video
Another useful video type for environmental companies is the case study. Want to give people an insight into how you can solve a challenge they are facing? Sometimes, the best way to do this is by providing a real-life example. Case studies not only help people to better understand a company, but also lead to sales and conversions. For instance, 73% of B2B buyers rely on case studies to make purchasing decisions.
The above film is part of our series for the Kent Environmental Strategy Awards. For each film, we let participants speak freely about their project. These yielded beautiful and earnest moments that gave a lot of heart to the films.
4. company tour / behind the scenes videos
Want to communicate the scale and culture of your company? Company culture and behind-the-scenes videos are great for humanising your company to your audience. This format is also a great fit for recruitment campaigns. Potential recruits will appreciate seeing the look and feel of your work environment.
Another option is to provide a company video tour. Issues such as social distancing, health and safety, and logistics can make it challenging to provide in-person tours of your office/facilities. Videos can help people get a true sense of your location all from their home. You can even take your tour content to the next level with cinematic drone video.
5. environmental & renewable energy faq videos
Many people are unfamiliar with the ins and outs of sustainability and renewable energy. By providing FAQ videos, you can address common questions, concerns and misconceptions your audience may have. In turn, this helps your staff spend less time repeating answers to such queries and more time addressing more pressing issues. FAQ videos also double as proof of your industry expertise, and show you care about helping your clients.
For example, we produced the video FAQ series ‘Be The Expert’ for Kent-based company JPS Renewable Energy. To add a human element, we filmed it as talking heads featuring actual members of the JPS team. They answered questions such as: “Can I get paid for the electricity I generate from my solar PV?”, and “Do I require planning permission to install Solar Panels in the UK?”.