37 video marketing statistics to know for 2022

At Blueprint Film, we make it a priority to keep up with all the trends, shifts and changes in the world of video marketing. So we have taken the time to compile research, data and statistics from a variety of authoritative sources on the state of video marketing in 2022. And we want to share our findings with you.

In this article, you will receive 37 key video marketing statistics to empower your video marketing strategy for 2022. These include statistics on video watching habits, social media video, how video helps businesses succeed, and what the future of video marketing might look like. Without further ado, let’s dive in!

list of video marketing statistics:

general statistics:

  1. 86% of businesses use video as a marketing tool in 2022. This is up from 61% of businesses in 2016. (Wyzowl)
  2. 53% of marketers said their organization has been using videos for marketing for five or more years(Vidyard)
  3. 92% of marketers continue to consider video to be an ‘important part’ of their marketing strategy. (Wyzowl)
  4. It is estimated that 82% of global internet traffic will come from either video streaming or video downloads in 2022. (Cisco)

video marketing successes:

video production equipment

According to surveys by Wyzowl and Biteable, video marketing has helped…

  1. 87% of marketers to increase traffic.
  2. 82% of marketers to increase dwell time.
  3. 94% of marketers say video to increase consumer understanding of a product or service.
  4. 86% of marketers to generate leads.
  5. 81% of marketers to directly increase sales.
  6. 93% of marketers to increase brand awareness.
  7. 87% of marketers to get a generally good ROI. (74% of marketers say video has a better ROI than static imagery, and 68% say it has a better ROI than Google Ads.)
  8. 52% of marketers to build trust with potential customers.

video watching habits:

  1. 91.9% of global internet users watch video content weekly. (Hootsuite)
  2. Almost 1/2 of global internet users watch how-to’s, tutorials or educational videos weekly. (Hootsuite)
  3. 73& of people would most like to learn about a product or service by watching a short video. (Wyzowl).
  4. 88% of people would like to see more videos from brands in 2022. This is an increase of 3% from last year. (Wyzowl)
  5. Watching a video from a brand is the second most popular monthly online brand interaction after visiting a company’s website. (Hootsuite)
  6. On average, people watch 19 hours of online video per week. This is an increase of 1 hour per week compared to 2021 and an 8.5-hour increase per week across the past 3 years. (Wyzowl)
  7. In 2018, people watched an average of 1.5 hours per day of online video. Research shows this has risen to an average of over 2.5 hours per day in 2022. (Wyzowl)
  8. Over 55% of shoppers worldwide say they use online video while shopping in-store. (Think with Google)
  9. 65% of senior executives have visited a company’s website after watching a video. (Forbes)
  10. 88% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. (Wyzowl).

social media video statistics:

  1. Short-form video is the most popular and effective content format on social media. (Hubspot)
  2. US consumers now spend almost as much time watching videos on social platforms as they do watching traditional TV. (Variety)
  3. Over 90% of people say they discover new brands or products on YouTube. (Google)
  4. Mobile users spend almost a full day (23.7hrs) each month watching videos on YouTube (Hootsuite)
  5. 70% say they bought a product or service from a brand as a result of seeing it on YouTube (Google)
  6. YouTube is the 2nd most-visited website after Google. (Hootsuite)
  7. 75% of millennials (people born between 1981 and 1996) prefer watching YouTube to watching television. (TechJury)
  8. Half the time people spend on Facebook is taken up by watching video content. (Facebook)
  9. In 2022, Reels is the “fastest-growing content format by far” for Facebook and Instagram. (Meta)
  10. Twitter posts with video attract 10x more engagements than Tweets without video. (Twitter)

The future of video marketing:

  1. 79% of non-video marketers say they expect to start using video as a marketing tool in 2022. This is 10% more than last year. (Wyzowl)
  2. More than 99% of people who use video for marketing say they’ll continue to use video. (Wyzowl)
  3. 81% of marketers plan to include video content in their marketing strategy over the next several years. (LemonLight)
  4. Two-thirds of marketers (66%) will either increase or maintain their spending on video marketing. (Wyzowl)
  5. It is projected that nearly 3.5 billion people will watch videos on the internet at least once per month by 2023. (Statistica)

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