One of the questions we get asked the most is “how much does a video cost” – and we wish there was a simple answer. The truth is, it’s not always that clear cut. At Blueprint Film, all our work is bespoke. We understand that no two clients are the same, and strongly believe that every production is unique to you. Because of this, we don’t have arbitrary set prices. We will always work within any budget to provide the best content, offering transparency and insight into what determines our video production pricing, and flexibility in how we approach your video needs.
Why does a shorter film not always mean a cheaper film? What does make a film more expensive? Why are video types not always cheaper or more expensive than others? Read on and allow us to explain…
The value of video
Often it’s better to reframe the conversation around budget, from focusing solely on cost, to considering the value of video to your business. According to a 2021 report by Wyzowl, 87% of video marketers say video gives them a good return on their investment. The same report also highlights how video helps SEO, generates leads, drives purchases and is considered a key part of any marketing strategy.
A Video is rarely a one-and-done deliverable.
Often, the final product can offer more than the film you set out to create. One video shoot, for instance, can provide an archive of material that you can use for future marketing purposes. We can also adapt a film into social media posts, ad campaigns – even rework it into multiple new videos.
For example, we recently worked with a client on a services overview video for their website homepage. As we were filming each service for this, we suggested creating longer, individual videos for each service and its respective page. So no extra shoot time, just a little extra post-production work to produce five new films detailing further what they do.
The same shoot day could result in two entirely different budgets, for two entirely different clients.
Ultimately, your needs and goals determine the cost, which could include some or all of the following elements:
Do you know your objectives for this video?
Do you understand your brand, the visual guidelines, the tone of voice for your copy, etc.?
Will you need support with your messaging?
Is video part of a larger marketing campaign? (We can help you develop this.)
What are your distribution plans – website, social media, advertising campaigns?
Do you require scriptwriting services?
The storyboarding process – detailing the visuals and story for your film scene-by-scene.
For animation: how many assets are involved (character designs, locations, scenes, etc.)?
What are the deliverables? (Longer-form videos, shorter social content, advertising campaigns, etc.)
How long do you want your video?*
Do you require voice-over work?
Is the video graphics-heavy? Graphics are a great way to bring dynamism to videos, explain products and services even more clearly, get messaging across, and so on.
*Did you know? Longer videos are not necessarily more expensive. Editing and condensing content takes skill and can involve a lengthier process.
"I apologise for such a long letter - I didn't have time to write a short one."
To summarise, our video production pricing is bespoke to you and your needs. And yes, we can work on a set budget (in fact, this is our preferred way of working). No project is too big or small – we’ve worked with budgets from £2,000 to £50,000. It’s best to think about what your specific needs and budget requirements are, and we will do our best to develop a production and content plan to suit you.
As a guide, a typical 1-2 minute film with a one day shoot would start at around £2,500. Any number of the requirements listed above could swing that price either way, but the best way to get an accurate estimate is to get in touch!
Gemma recently joined the Blueprint Film team as our marketing coordinator. She takes care of our social media, email marketing and advertising campaigns. Her strengths lie in following trends, conducting research and writing compelling copy.