When it comes to video production, we don’t need to explain the long process that getting from concept to deliverables entails.
In live action video production, you have to take those stages in a very linear way. You cannot begin shooting until you’ve finished pre-production, you cannot begin editing until you’ve finished shooting, and so on. There are of course the added elements of planning and executing a successful shoot; and the pressure on getting everything right on the shoot. In general, when it comes to the edit, if you haven’t got the footage, the scene isn’t happening.
With animated video, the process remains largely the same, however you have the added security of really being able to tweak and change things as and when you need. Is there a certain moment or transition that isn’t quite as effective expected when storyboarding? Adjust it. Are you unhappy with the colours and look of certain elements? Tweak them. It is an infinitely more reactive process vs. traditional video creation, that allows for a much more hands on creative approach at all stages.