During the ongoing COVID-19 crisis, we’re taking a look at various different tips for maintaining an online presence. While the world moves online, marketing your brand and staying above the noise has never been more essential. We’ve seen a lot of different approaches from various companies the world over, using different different platforms to communicate online. Today we look at how you can transform video calls into dynamic, shareable video content.

Platforms such as Zoom, Microsoft Teams, FaceTime or Skype are huge right now – and for good reason. They’ve made it easier than ever to connect with clients, customers or employees. But they can also be a great way to get relevant content out to your audience, through shareable video content.

Whether you’re discussing a relevant topic, interviewing someone in particular, or presenting b2b, there’s no reason why you can’t turn a video call into video content. These are perfect for use on social, websites, email marketing, or elsewhere on the web. It might not seem like it at first glance, but you’ll be surprised how stale video calls can transform Into dynamic conversations with the right creative approach.

Starting from a screen-recording, here are a few ways you can transform

any video call into an engaging, digestible and fully branded video.

If you want to see an example of how all of these tips might look in practise, here’s a recent edit we created for a client. 

Want to find out more about transforming your video conference calls into marketable content?

Luckily we’re experts at this stuff. Click here to learn more about how we can help.