Facebook has just recently announced that they will be supporting 4k streaming for 360 degree videos which means viewers can watch a live-streamed 360-degree video on Facebook in up to 4K resolution! The live stream is now also accessible in virtual reality if you have the correct head gear.

For years the social media giant has been improving their platform to make sure they are the number one video platform for marketers. They have also spent years experimenting and trying out new hardware and software to ensure that Facebook is the premiere social network and the prime spot for next-generation video formats.

Although the updates may seem small, it is a push in the right direction as one of the aims of Facebook live video is to be a big competitor to traditional TV. More and more people are spending their time online, so being able to offer new and creative ways to interact with other users will most definitely be a big competition to traditional TV.

The social media network are encouraging video makers to treat the site as a primary distribution channel which will allow Facebook to launch their own TV series to rival Netflix, Hulu, and Amazon! With 360 degree and virtual reality videos being incorporated into the platform who knows what this could mean for the TV series.

This is just one example of how your mobile can be turned into a 360 degree camera!

To be able to use the 360 degree live streaming, you need to have the right equipment for it. The Insta360 can turn your iPhone into a 360 camera, so you are always ready to film and share the experience with your audience. There are lots of other higher-end models that will allow you to do the same, it has never been easier to go live and broadcast an immersive feed!

The new feature works by using Facebook’s video live streaming technology, the maximum time you can stream to your audience is 4 hours and it is available in 1080p all the way to 4k resolution which will be great for your eager audience!

New Facebook Spaces allows friends to connect using VR.

Facebook have also delved into virtual reality and have launched an exciting new VR hangout session which allows users to interact with others as if they are sat next to them! The new experience will be called Facebook Spaces and will be available on the Oculus Rift, owners of the Rift will be able to add up to 3 people into the virtual playground. Once users are inside the virtual reality playground, they will be able to watch videos, take photos, and engage in a number of different VR activities together.

The new Facebook Spaces virtual reality playground.

Facebook Spaces allows users to bring across Facebook media into the virtual reality world, this includes videos from users timelines or even popular videos trending on the platform. This will be great for video marketing as it will allow marketers to target the VR audience and create videos which will fully catch their attention, which means they are more likely to watch till the end.

With Facebook always experimenting with new ideas and platforms, the latest offering from the social media giant will allow users an easier route to virtually be in an alternative world. All we can do is watch this space to see what is released next!