The way we share posts and communicate online with each other has changed drastically over the last decade, 10 years ago the most common way people would share information was through text posts – flash forward to 2017 and it is all about video!
The rise of social media has made it easier to market your business through video content and keeping engaged with consumers. Facebook CEO Mark Zuckerberg could see how influential social media would be to help future marketers, “Ten years ago, most of what we shared and consumed online was text. Now it’s photos, and soon most of it will be video. We see a world that is video first with video at the heart of all of our apps and services.”
Surprisingly a number of businesses are still not introducing video into their marketing strategy, from a study Animoto did – 64% out of 1000 consumers use video to decide whether to purchase a product or not. Making sure your video content is ready to view through mobile devices can help boost your audience figures and organic social media outreach.
The most popular outputs for marketers are YouTube and Facebook but more marketers are trying out new platforms to enhance their consumer engagement and maximise results. New trendy platforms include Snapchat and Instagram stories where marketers are sharing video content to capture a larger audience. These new platforms are increasingly popular with the younger generation and tech savvy consumers who enjoy new ways to share and communicate with each other.
Another great and easy way of appearing higher up on Google searches is by including captions in your video content, studies have shown that most people don’t turn on the sound when watching a video on social media. Including video captions will allow those who are scrolling through to watch the content without having to listen, this will be perfect for those in public situations where it wouldn’t be possible to play the sound out loud.
It is also making the video content accessible for all types of people which will mean targeting a broader range of audience. YouTube have started to offer advice and help on how to create captions on video content which means including them in your videos will be very easy to do!
If you are interested in introducing video content to your marketing strategy, you can contact us at firstname.lastname@example.org or on 020 33 711060.